xLoop's expansion into Europe is part of a broader ambition: to be the consultancy that organizations turn to when the technology challenge in front of them is complex, high-stakes, and consequential. The goal is to be a real partner that brings senior expertise, a global perspective, and the ability to execute across strategy, engineering, and operations.

The next decade will see European businesses under increasing pressure to modernize at speed. Those that get their technology foundation right — cloud infrastructure, data architecture, AI capabilities, and the systems that tie it all together — will have a structural advantage. xLoop is here to make sure its clients are in that group.

xLoop has appointed Hasan Haider Jafri as Head of Growth and Strategy, to lead this our expansion in Europe. Jafri is a seasoned professional with over a decade of experience spanning technology, financial services, and enterprise account management across Australia, Turkey, Pakistan, and Hungary.

Prior to stepping into this role, Jafri lead the customer success team, where he focused on aligning client needs with data-driven solutions and ensuring successful program delivery.

His career spans enterprise sales, relationship management in global markets at Aquity, management consulting with the NSW Department of Planning in Australia, and financial services roles across multiple geographies. He brings a track record of building client relationships in complex, cross-cultural environments and translating technology capability into business outcomes.

xLoop’s European expansion reflects growing demand from enterprises that require a consultancy capable of handling complex, multi-faceted technology programs.

European businesses face the same pressures seen globally: legacy infrastructure that needs modernizing, data that needs to be properly managed and activated, and mounting urgency to integrate AI into operations in ways that generate tangible returns. xLoop is built to address all of it.